Gucci’s Newest Campaign Enlists the Talents of Iganasi Monreal

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#GucciHallucination marks the latest line of limited-edition T-shirts and sweatshirts to launch in Gucci’s sublime world of art and iconography for Spring/Summer 2018.

Enlisting the works of the talent behind recent Gucci ad campaigns, Ignasi Monreal, the capsule will showcase nine sweatshirts and nine t-shirts that feature Monreal’s digital artworks. The brand will produce 200 of each T-shirt and 100 of each sweatshirt design, which will be delivered to customers in special packaging featuring the artist’s work.

This would not be the first time that Monreal’s art has been featured in a Gucci collection. His designs for the first #GucciGram of a fortune teller and a weather forecaster were printed on T-shirts for the Gucci Cruise 2018 collection. The artist’s works also painted the Gucci Art Walls in Milan and New York for the Gucci Bloom fragrance debut.

Highlighting the intersectionality of the arts and modern day culture in fashion, this latest collaboration continues Creative Director Alessandro Michele’s innovative vision for the brand. Running in a stream of other rising artists discovered through #GucciGram, including British artist Helen Downie, a.k.a Unskilled Worker, whose artwork appeared on T-shirts for another capsule, this development continues to promote Michele’s creative values.

The pieces will be available on Gucci.com on April 11, 2018.

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createdAt:Tue, 10 Apr 2018 16:28:10 +0000
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