How Fashion Finds Creativity in Crisis

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The coronavirus crisis has affected nearly every industry across the globe. When it comes to fashion, retailers are shuttering, runway shows are being canceled, production is coming to a halt, and brands are scrambling to produce and donate things like hand sanitizer, face masks, and even medical centers. With an all-hands-on-deck approach to the COVID-19 pandemic, how is the fashion set maintaining a sense of optimism, inspiration, and creativity, particularly when the industry is based on such ideas? For some, the tumultuous nature of today’s climate recalls past crises like September 11, Hurricane Sandy, or the Charlie Hebdo shooting. But for others, the present is unlike anything they’ve ever experienced in their lifetime, or at least in their decades-long careers in fashion. During these uncertain times, CR reached out to top industry leaders—from designers and models to retail consultants and Pulitzer Prize-winning journalists—to find out how they stay hopeful and imaginative in times of crisis, whether that be through reflecting on the past or sharing ways in which they’re finding solace today.

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