Looking Back at All of the Best Vintage ‘Got Milk?’ Campaigns

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Back when slap bracelets were all the rage and the supers still ruled the runways, a seemingly ordinary product in 1993 launched one of the most iconic campaigns in advertising history. The product was simply milk, but its “Got Milk?” photo series involved more than 300 actresses, athletes, and celebrities posing with white mustaches. Even fashion icons—including Kate Moss and Naomi Campbell—were photographed drinking one percent and by the mid-’90s, 91 percent of adults surveyed in the U.S. said they were familiar with the campaign. Sadly, the advertisements were shuttered in February 2014 and replaced with a new slogan: “Milk Life.” In remembrance, CR looks back at the most iconic “Got Milk?” photos and the legends who posed for them.

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