Loewe Taps Gisele Bündchen

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Loewe’s Fashion Week show isn’t scheduled until Friday, but that hasn’t stopped the house from teasing its upcoming collection. In Paris today, posters of Gisele Bündchen wearing two Fall 2017 looks are being plastered in news kiosks all around the city.

The supermodel was photographed by Steven Meisel against a cloud of 9,000 black silk ribbons, designed by creative agency M/M Paris for the teasers, which are said to reflect Loewe’s past, present, and future. It’s a more traditionally glamorous look than we’re used to from Loewe—which only amps up our interest as to what else creative director, Jonathan Anderson has got planned for the Fall 2017 season.

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createdAt:Tue, 18 Jul 2017 15:05:55 +0000
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