Black-Owned Beauty Brands to Support Now

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The beauty industry has famously lagged behind in terms of implementing genuine diversity and inclusivity as far as shade ranges, options for different hair textures, or who stars in its campaigns. The brands we’re highlighting in our list of Black-owned beauty companies all have quite a lot in common, and many of these founders’ stories begin the same way. They noticed a severe gap in the industry where they were not being included, so they stood up and created a space for themselves. Beyond representation, many of these brands are further ahead in terms of sustainability and naturally derived ingredients than the mainstream market, too. In questioning the status-quo, these 20 beauty brands have opened the doors for consumers of all backgrounds, ethnicities, skin tones, and hair textures in healthy, mindful ways. Supporting these companies now ensures that Black bodies and voices in the industry continue to be recognized. In this pivotal moment, shopping Black-owned fashion and beauty brands is a sign of solidarity with the Black Lives Matter movement and a simple way to exercise your voice as a consumer. Click through to discover the labels changing the face of the industry.

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