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Tiffany & Co. Launches a $150,000 Advent Calendar
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There’s no denying that advent calendars are one of the best parts of the holiday season. At the start of each day, you get to open one of those little doors and receive a small gift, which no-doubt adds a little extra brightness to the month of December. Whether it be candy, makeup, or some other trinket, these little gifts also serve as small reminders of the importance of giving and, more specifically, treating oneself at the end of the year.
However, this year, Tiffany & Co. is taking the advent calendar to the next level. Actually, with a 0,000 price tag, one could easily argue that it is taking it up several levels. Undeniably the most extravagant advent calendar of the year and possibly ever, the renowned jewelry company has partnered with the estate of beloved 1980s artist Jean-Michel Basquiat to create a four-foot tall white oak cabinet adorned with the late artist’s Equals Pi painting.
The same artwork was recently featured in Tiffany & Co.’s “About Love” campaign, which stars Beyoncé and Jay-Z. In several shots, the a-list couple posed in front of the Equals Pi painting, simultaneously showcasing Tiffany’s most iconic pieces and promoting the late artist’s legacy. The mammoth calendar is packed with 24 different Tiffany Blue gifts and, although the label has yet to reveal what is stored in each of the compartments, the 2019 calendar gives customers a sense of the scope, as included pieces like the 18k Gold Triple Drop Earrings (,600 USD) and a Sterling Silver Harmonica (5 USD).
The 2021 advent calendar will be available on Tiffany & Co.’s web store and, along with its the launch, the brand will be donating 0,000 from the proceeds to Free Arts NYC, a local organization that empowers youth from underprivileged communities through various mentoring and art programs to develop their creativity and confidence. Needless to say, with this advent calendar Tiffany & Co. is giving the holiday season a great deal more sparkle and shine, and making this December the most lavish one yet.
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createdAt:Fri, 05 Nov 2021 14:16:04 +0000
displayType:Long Form Article
section:Fashion