Valentino Garavani: A History In Red

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“I think that a woman dressed in red is always magnificent” Valentino Garavani ounce said.

According to the fashion figure himself, the order of his empire came from Garavani’s power color, red. Garavani opened his atelier in late 1959 with the idea of creating modern, feminine clothes with his debut Spring/Summer collection in 1959 featuring the red dress that started his reign, the Fiesta dress in red tulle. The draping skills of the debut cocktail dress accredited to his apprenticeship experience of Parisian Haute Couture at the age of 19 under Jean Desses, Christian Dior, and Guy Laroche creating three-dimensional appliques and manipulation techniques of fabric. The party dress made him an instant success foreshadowed the iconic red, the shade resembling the bright red of a poppy flower became known in fashion as Valentino red to the world. Later collections with bows, ruffles, flowers, lace, and embroideries in the finest shade of red.

The color of passion comes from his early days as a student where he regularly attended opera shows in Barcelona from his initial introduction to the performing arts at the age of 13 when his father took him to a production of Verdi’s La Traviata in 1945. Charmed Garavani recalled his inspiration of red came from seeing George Bizet’s Carmen, where he recalls, “All the costumes on the stage were red… All the women in the boxes were mostly dressed in red, and they leaned forward like geraniums on balconies, and the seats and drapes were red too… I realized that after black and white, there was no finer color.” Now Valentino Red color is an official Pantone color with a mix of 100% magenta, 100% yellow, and 10% black because no other color made a woman look more unique and splendor following future collections in trapeze, cocktail, asymmetrical dresses from ready-to-wear to Haute Couture dresses.

Valentino celebrated his final catwalk with his Spring/Summer 2008 Haute Couture collection where every model wore a red dress. After Garavni’s departure, the color red never went out of trend under new creative directors Alessandra Facchinetti, then Chiuri-Piccioli, and currently, Pierpaolo Piccioli. Valentino, Valentino Garavani and R.E.D. Valentino continues to include the iconic shade. Under the creative leadership of the three designers that followed, there have been several other shades of red introduced to the history of the brand. Whether it’s more orange, pink, black, or blue added to the red formulation in lace, chiffon, and unexpected voluminous modern takes. In 2014, when duo Chirui-Piccoli celebrated the opening of the flagship store in Shanghai with a collection themed “NO SEASON” Collection which included thousands of shades of red to show the connection in the heritage of Valentino and the color deeply celebrated in China.

Although Garavani waved his hands goodbye to designing, the contribution of the signature red dress will never fade from our memory.

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