Nike Air Yeezys Sell for $1.8 Million and Shatter Sneaker Records

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If anyone’s searching for proof that “hype” culture is at an all-time high, look no further. A used pair of Yeezy sneakers has sold for 1.8 million dollars. Yes, sneakers worn by Kanye West were effortlessly purchased for almost two million dollars.

In the 2008 Grammy Awards, during which the star earned four trophies for his Homecoming album, Kanye West donned Yeezys for the first time ever while performing “Hey Mama” on stage. The black Nike Air Yeezy 1s may not be the most elaborate of his designs, but as prototypes they carry a steep price tag.

No other pair of sneakers has ever sold for over one million dollars.

Knaye West’s auctioned for almost double.

But who was the lucky buyer? Through a private Sotheby’s auction, Rares, a sneaker investment platform, purchased their official ownership from collector Ryan Chang. A digital space for the obtaining and flipping of prized sneakers, Rares strives to revolutionize 21st century footwear culture. How better than through the birth of Yeezy sneakers, perhaps the most iconic shoes of the 2010s?

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