A Sun-Kissed Hailey Bieber and Bella Hadid Face Versace’s Latest Campaign

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This morning, Donatella Versace teased the new Versace fragrance campaign with a behind-the-scenes shot of Hailey Bieber and Bella Hadid. Basking beneath the Mediterranean sun, the two striking beauties are decked out in quintessentially Versace looks with gold chains and bold hues. As Beiber makes her Versace campaign debut, she fronts the house’s brand-new fragrance, Dylan Turquoise while Hadid covers the Italian label’s Dylan Blue fragrance.

Dylan Turquoise marks the third installment of the Dylan fragrance line manufactured and distributed by Euroitalia. Curated and sniffed out by Sophie Labbé, the fragrance contains notes of citrus and mandarin essence, topped off with a hint of lemon and pink pepper. The eau de toilette embodies a floral woody scent, combining jasmine petals and exotic guava juice with white musk and Clearwood derived from sugarcane.

A first look at the campaign is already unveiled. Equal parts hot and steamy, the It girls conjure the highest degree of glamor, photographed by Harley Weir on the tropical desert island of Cavallo, Italy. In addition to the stunning images, director Gordon Von Steiner has created a short video featuring the girls sunning on the coast. A teaser shows Hadid and Bieber catching up on some reading at the beach, channeling a retro feel in a high-cut one-piece and a chain-strapped bikini, respectively.

An ode to the name and packaging of Dylan Turquoise, Bieber is photographed in a shimmering aqua two-piece set as she lounges beachside. In the same vein, Hadid basks in a deep marine blue chiffon ensemble, equipped with a down-to-there plunging neckline for Dylan Blue. The bottles manifest Greek mythology with an amphora-formed likeness featuring Versace’s iconic Medusa head logo.

While the fragrances will be available to shop in Italy next month, the Dylan perfumes will reach the American market in February 2021 with a bath line including shower gel, body lotion, and even hair mists.

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