Louis Vuitton Launches New Star-Studded LV Volt Campaign

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Embodying movement, rhythm, and grace, Louis Vuitton’s new LV Volt jewelry collection is exemplified by four artists of varying crafts. The Academy Award-winning Swedish actress and Louis Vuitton brand ambassador Alicia Vikander, danseur étoile and principal dancer with the Paris Opera Ballet, The Nutcracker performer Hugo Marchand, artist and painter known as “Flamme de Pigalle” Sharon Alexie, and Chinese model and friend of the brand XiaoXing Mao, who was also featured in the womenswear Fall/Winter 2020 campaign, are among the faces of the LV Volt collection.

Photographed by Jean-Baptiste Mondino and styled by our very own Carine Roitfeld, the brand’s print and digital campaign captures the overall refined and artistic energy of the collection, with the strength and passion of each of the talented individuals in front of the camera.

Transcending borders and gender confines, the 36 unisex pieces created by Louis Vuitton Artistic Director for Watch and Jewelry Francesca Amfitheatrof, honor the heritage of the Louis Vuitton brand, highlighting the iconic L and V initials to form a clean-cut, architectural design for both a modern and classic result.

The campaign will be revealed in September publications worldwide and featured on social media channels now.

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createdAt:Mon, 17 Aug 2020 18:16:42 +0000
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