Disney Celebrates International Friendship Day with Familiar Faces

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With International Friendship Day just around the corner, Disney is paying homage to the iconic friendship of the Sensational Six characters–Mickey Mouse, Mini Mouse, Donald Duck, Daisy Duck, Goofy and Pluto–with the Mickey and Friends: Stay True campaign. Companions for over 90 years, the characters have always “stayed true” to one another and are continuing to help others tell stories of friendship.

To kick off the campaign, Gigi Hadid, Yara Shahidi, and Chance the Rapper shared photos of their best friends on Instagram, decked out with stickers of Mickey and the gang. From now until International Friendship Day on July 30th, fans are encouraged to celebrate their own friendships using the hashtag #MickeyFriendsStayTrue to participate in the challenge and to unlock free digital activations.

Adidas, H&M, and Rayban, also collaborated with Disney for the campaign. The cartoon-themed product array is available globally, with even more offerings still to come. The mix of children’s wear, dolls, puzzles, accessories, and even Mickey-emblazoned options for the Disney-loving adult are enough to tap into the nostalgia of one’s childhood. In addition, ShopDisney.com launched a dedicated page to all the Mickey and friends must-haves.

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createdAt:Thu, 23 Jul 2020 20:30:36 +0000
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