Chloe x Halle Take the Creative Reins for Fendi’s Latest Peekaboo Campaign

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Today, Italian luxury label Fendi launches its newest #MeAndMyPeekaboo campaign video, starring sisters Chloe and Halle Bailey of the R&B music duo Chloe x Halle. Fresh off the success of their sophomore album Ungodly Hour, the sisters assembled their own creative team to shoot a home music video that features the newest Fendi Peekaboo bag, which hits selected stores in August.

Fendi’s #MeAndMyPeekaboo campaign is an ongoing series that explores the relationship between the bag and family, as evidenced by previous episodes starring Kim Kardashian West, Kris Jenner, and North West, as well as other sister duos, making Chloe x Halle the ideal stars for the label’s latest installment.

The rising talent have proved themselves a harmonized voice of their generation, involved in activism and sporting strong creative vision. Punctuated by the beat of their new song “Busy Boy,” the video captures a luxurious day in the life at the stars’ Los Angeles home. From a glistening breakfast table spread to a sunlit tennis court, the sisters radiate confidence wearing standout pieces from Fendi’s Pre-Fall 2020 collection, Peekaboo bags always in tow. Chloe x Halle worked with their personal stylist Zerina Akers, who is also stylist to Beyoncé, to curate their looks. With art direction from Andrew Makadsi and videography by Derek Milton, the campaign perfectly encapsulates the unbreakable bond associated with the sisters.

According to Creative Director Silvia Venturini Fendi, the brand prides itself on the casting decision. “#MeAndMyPeekaboo celebrates the intimate family relationships that represent inseparable, and there is no more visible pair of sisters right now than Chloe x Halle,” she said.

The sisters, quarantined together in Los Angeles, couldn’t agree more. “We have been more than happy to be part of this project,” said Chloe x Halle. “We have always been huge fans of Fendi and working side by side as sisters is truly a blessing.”

Chloe x Halle are quickly becoming favorites in the fashion world. In May, the duo held a virtual concert in partnership with Balmain, and their red carpet appearances have run the gamut from Valentino to Ivy Park.

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