Paris and Milan Fashion Week Go Digital for Men’s Shows

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Following the cancellation of Paris and Milan’s men’s fashion weeks this summer, it has now been confirmed that the showcases will take place digitally. As announced by the Fédération de la Haute Couture et de la Mode, Paris Fashion Week men’s will be hosted online from July 9 to 13, changing its positioning within the fashion month calendar. Paris has traditionally been the last to present its collections, preceded by Milan, London, and New York.

This news came shortly after Italy’s Camera della Moda revealed that its men’s Spring/Summer 2021 and men’s and women’s Cruise collections will be shown under the format of Milano Digital Fashion Week, taking place July 14 to 17.

The Paris men’s showcases are to be structured around a new media platform, with each fashion house presenting the collections via film and video. The Fédération also noted that while fashion week is generally a private industry event, going digital allows for the shows to be shared with a wider audience.

For Milano Digital Fashion Week, the participating brands are welcome to present their collections in various formats, whether as a film, private showcase, exclusive imagery, or an ad campaign.

It was originally reported that Milan’s men’s shows would be pushed back to September, to present in tandem with Milan Fashion Week’s women’s collections. Carlo Capasa, president of Camera della Moda, said that this has not changed and that brands hosting digital presentations may also choose to organize physical runway shows in the fall.

These major shifts in the fashion calendar come as a result of the coronavirus pandemic and the cautions against public gatherings. As the fashion world adapts, digital events, from live streams to virtual runway shows, are quickly becoming the new normal.

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