Diesel Launches Respectful Denim Line for Earth Day

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In honor of the annual holiday dedicated to preserving Mother Earth, Diesel is introducing Respectful Denim, a collection of ecologically responsible denim styles. The collection works in tandem with the brand’s For Responsible Living Strategy it announced back in January to ensure sustainability throughout its development process. The initiative is not only to adapt Diesel for the changing world, but to take action for the the current and future generations. Made in Italy, Respectful Denim utilizes innovative techniques that significantly reduce the use of water and chemicals throughout its production, and also guarantees each pair of jeans will be GreenScreen certified.

Available in three style options for men and one for women, the look and feel of the denim apparel is no different than Diesel’s signature premium vintage denim line. The women’s choice, named D-Rifty, is a classic straight leg jean with a standard waist, suited for any and all body types. The menswear options feature the D-Vider, a straight leg style, and the D-Strukt, a slim fit and leg with a regular waist available in two wash options.

Diesel’s Respectful Denim line is now available online.

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