MSGM Debuts Athletic Line

START
body

MSGM has announced the brand’s first athletic line, MSGM Activewear, consisting of options for training, sport, and leisure. Launching in 2020, the collection includes men’s and women’s styles, and was developed through in-depth research about the best-performing technical materials and comfortable construction. This resulted in seamless silhouettes for women and all-purpose cuts for men in exciting color ways and the highest quality materials.

A wellness fan, runner, and yogi himself, creative director Massimo Giorgetti was dedicated to creating an activewear line that combines MSGM’s signature attitude with a “strong technical know-how.” In the press release, Giorgetti expresses how he developed the concept for the line, saying, “I have tried to express my passions in a product that is effortless, makes a strong aesthetic impact, and is also supremely practical.”

With comfort and style as the focus, the collection includes all men’s and women’s basics like leggings, tops, and shorts, done in a palette that mixes black, white, and ice blue with classic MSGM pops of color like fluorescent yellow and bright pink. In addition to the more athletic options, oversized styles were designed for those off-duty moments. As a whole, the collection puts sport and action first, ensuring that the pieces will perform.

MSGM Activewear will be available February 2020.

END

prev link: https://www.crfashionbook.com/fashion/a28268906/msgm-debuts-athletic-line/
createdAt:Tue, 02 Jul 2019 21:22:38 +0000
displayType:Standard Article
section:Fashion