Carine Roitfeld Will Host a Pop-Up in NYC to Fête Her Parfums Launch

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To unveil her first ever fragrance collection called Carine Roitfeld Parfums, Carine will also host an immersive pop-up at 158 Mercer St. in New York. From May 5th to 12th, Shoppers will be able to explore and discover the seven different scents and cities leading up to Mother’s Day. Activations include a panel discussion on the fragrance hosted by Carine and a Mother’s Day Brunch hosted by Julia Restoin-Roitfeld. On the opening day, 200 limited-edition T-shirts made in collaboration with Yeezy will be handed out between 2 and 4 p.m, with a signing by Carine herself.

The immersive pop-up, designed by renowned fashion show producer Etienne Russo, will be the first brick-and-mortar location in Carine’s name. The fragrance collection features seven genderless scents inspired by seven lovers from seven of Carine’s favorite cities around the world. They will be available for 5 (90ml), 0 (Travel Set–7 x 10 mL), and (10mL) on Carineroitfeld.com and Net-A-Porter.

“This collection has been an eight-year journey filled with passion, excitement, and many people from different moments in life who I deeply respect,” Carine says. “As an editor, I know how difficult it can be to translate a scent through pictures and words, which is why I wanted each parfum to tell a story, similar to how I approach each fashion shoot. Each scent tells the story of seven incredible men, some real and some from my fantasies, from seven iconic cities. Composing this narrative for each fragrance has been a thrilling challenge, and I’m excited to finally share my stories and passion with the world.”

Carine Roitfeld Parfums’ Pop-Up will open from May 5th to May 12th at 158 Mercer St. in New York.

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