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KITH Teams Up with Estée Lauder on a New Collaboration
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The KITH brand seems to be growing into a collaboration conglomerate. First there was KITH x Net-a-Porter (KITH Champion), then there was KITH x Versace, now, founder of KITH brands Ronnie Fieg has dipped into the beauty world launching a new skincare collection in collaboration with the beauty mega-brand, Estée Lauder.
Consisting of luxury skincare staples inherent to the Estée Lauder brand with a line-up of five of their best-sellers curated in the collection: Perfectly Clean Multi-Action Foam Cleanser/Purifying Mask, Micro Essence Aquaceutical Mist, Revitalizing Supreme+ Global Anti-Aging Cell Power Creme, Lip Conditioner, and Advanced Night Repair Serum. The collection offers a complete skincare regimen for every woman to create glowing, healthy skin in an embrace of natural beauty.
In terms of packaging, the streetwear retailer chose to keep it simple, reviving an archival logo to commemorate when the beauty brand was first launched in 1946. Detailed in gold, the limited-edition collection is showcased in a custom acrylic train-case, numbered canvas bag, and travel-sized mirror for the ultimate on-the-go beauty kit.
The sophistication of Estée Lauder met with the hype-generating brand is a unique partnership bridging two very different worlds of streetwear and skincare. In a world cluttered with pop-ups, collaborations, and drops, the KITH x Estée Lauder collaboration allows two opposite aesthetics to intertwine in order to create a sleek new look for a timeless classic.
The Kith x Estée Lauder Collection is priced at 5.00 and is available in stores and online now.
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createdAt:Fri, 08 Mar 2019 15:31:05 +0000
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section:Beauty