Riccardo Tisci Debuts His First Ad Campaign for Burberry

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For his first campaign for Burberry, Riccardo Tisci has put together a diverse cast equipped with models and photographers of all ages, ranging from brand new faces to established figures on the scene, to enliven his concept for the British brand. Making their Burberry debut, photographers Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer, and Letty Schmiterlow shot the entire campaign. These visionaries have cultivated a visual landscape to depict Tisci’s vision for the brand, all the while integrating their own incomparable personal style and bringing their own energies into the project.

The continental stars of the campaign include Stella Tennant, Fran Summers, Claudia Lavender, Rianne van Rompaey, Natalia Vodianova, Irina Shayk, Sora Choi, Anok Yai, Darani, Matteo Ferri, and Joe Plunkett.

“Being a part of Riccardo’s new vision for a legendary house like Burberry was really a dream come true… I constantly pinch myself asking how I ever ended up being this lucky,” Shayk said. “The answer is it’s due to the people who really believed in me, and Riccardo was one of the firsts. I am so happy to be the face of Burberry and to reconnect with Riccardo again.”

Presenting the brand’s Spring/Summer 2019 collection, the campaign plans to progress throughout the season, appearing across every Burberry platform up until April. The overall aesthetic aims to portray the cultural fusion of artistic traditions at the heart of the U.K., everything from punk and rebellious, to the traditional and sophisticated.

“I was thinking a lot about journeys as I started putting together my first Burberry collection,” Tisci said. “From my personal journey back to London 20 years after I showed my graduate collection here, to how far I have come. I was also inspired by how much London, the city that made me dream to become a designer, has evolved.”

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