Guess Jeans U.S.A. Debuts Farmers Market Collection

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After unveiling a limited edition collaboration with A$AP Rocky last fall, Guess Jeans U.S.A. is once again drawing inspiration from the streetwear scene. This time, the brand is debuting a capsule collection called Farmers Market, set to launch on May 5, 2018.

Inspired by California’s agricultural heritage, including its lush landscapes and ocean waves, the Farmers Market collection will include designs by Sean Wotherspoon, co-founder of Round Two, a beloved secondhand shop that stocks both Yeezys and vintage streetwear. The Farmers Market capsule collection ranges from colorful hoodies and t-shirts to dyed denim jackets, purple and green overalls, and floral-adorned accessories and printed shirts.

“We will continue to tap creative minds to collaborate with who will key into the revival of our heritage and challenge us to grow, think and create experiences for the brand and our fans in new, interesting and artful ways,” Nicolai Marciano, whose father co-founded the company, tells CR.

To launch the collection, the Guess Farmers Market pop-up will host fashion, street, and lifestyle brands in addition to local growers and craftsmen on May 5th. Wotherspoon, curator of the event, has also invited local brands, including Round Two, Chinatown Market, Pleasures and Utmost, to participate.

Graphic tees will retail for while color-blocked and striped tees will be priced at . The Farmers Market collection will be available at select specialty retailers and online.

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createdAt:Tue, 01 May 2018 17:42:16 +0000
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