Tom Ford Bids Farewell to Europe and See-Now, Buy-Now


This past fashion month saw an unprecedented number of brands showing collections and throwing events in the Los Angeles. American designer Tom Ford will soon be joining the migration. After years of being based in London, Tom is moving into Hedi Slimane’s old Hollywood studio and plans to show his Spring 2018 collection on the NYFW calendar. His women’s design team will go to L.A. with him, but the menswear studio will remain in London.

Ford is deeply tied to Los Angeles: As a young actor he lived there, and in his later years he maintained a second home in Beverly Hills. It’s also been a touchstone for him creatively since founding his namesake brand; in 2015 he showed a collection in L.A. and for Spring 2016, he filmed a hybrid music video-fashion show starring Lady Gaga there. Add to that his critically acclaimed forays into film and the move feels like a natural fit.

Cementing the permanency of the relocation, Ford is said to be taking his son and husband along with him. The family’s glamorous new digs will be in Holmby Hills, in a mansion that once belonged to heiress Betsy Bloomingdale.

Unlike other designers who have headed west, Ford is not using the move as an opportunity to experiment with more see-now buy-now collections. After trying out the instantly shoppable model for two seasons, Ford says Spring 2017 will be his last for the foreseeable future. According to the designer, the see-now buy-now model is not conducive to the traditional production and retail roll out that most of the fashion industry still adheres to.


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