Now Casting: Ella Hope Merryweather


How were you discovered?
At a music and surf festival called Boardmasters in Cornwall, where I grew up. On the second day of the festival, four different agencies came up to me while I was walking around with my friends. I was like “What is this?” My best friend, who is now a makeup artist, has always been interested in the fashion industry and she was like “You have to do it!” I ended up coming to London and meeting with all of the agencies. It was unexpected, but very cool.

What do you like to do when you’re not modeling?
You could find me spending the day by the sea. I am such a sea baby. You could also find me skating around. I am not a trick person—I just cruise everywhere. Other than that, I love photography, which I studied in school. My agency back home is getting me to test all of their girls, and Elite has seen my work, and they’re going to have me test some models.

Do you have other hobbies?

I also sing. I started with jazz because I am named after Ella Fitzgerald and now I am mixing in a bit of old school R&B. I’ll probably do a couple of open mic nights in New York. I don’t get stage fright because I was in stage school when I was younger, and my mom has always pushed me to pursue my creative things. The first time I ever went on stage, I was eight years old and so scared. I was petrified and shaking! Now I am kind of okay, but I still get it, even when I am doing [runway] shows and stuff—you get that rush of adrenaline as you’re about to walk on.

What is the best career advice you’ve received?
Not to judge myself too harshly, because I feel like everyone in this industry is all too good at comparing themselves. I am so guilty of that. I remember one day leading up to fashion week I was freaking out because there was a lot of pressure to look amazing and my friend was like, “You can’t judge yourself and compare yourself to everyone. You have your own individual look.” That was the best advice.

How would you define your personal style?
I’m extremely lazy when it comes to style and I like to be comfortable. I’ve had a few friends try to help me with a whole makeover situation, because my casual attire is like jeans and a baggy top. I’ve always been a bit tomboyish.

What’s your beauty routine?
I always cleanse and moisturize in the morning to give myself a fresh face. Every night I go to sleep with a thick layer of lip balm, wake up, and give them a scrub with Kiko’s facial scrub. It really helps because in the winter I get really dry, chapped lips.

What does a perfect day look like to you?
How I lived when I was based in Sydney—having a shoot during the day and walking to the beach and going for a surf. It was heaven. I’ve always wanted to skydive, so my perfect day would be going surfing and then going skydiving in Australia. I’ve always been a bit of a thrill-seeker.

What’s next?
My ongoing project is this portrait thing and I have a whole book that I am building. I take photos of friends and random people on the street if I’ve got my camera with me. I would also love to run my own little cafe. When I was younger, I had a barista job at this tiny cafe in Cornwall and I’ve always had this plan that the coffee area would be downstairs and at night there would a wine bar upstairs.


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