Chanel’s New Boutique Takes from the Runway


Chanel’s legendary Cruise shows have sent fashion folk all over the world—from Cuba to Scotland, and everywhere in between. But last May the house did something new: it traveled through time, recreating ancient Greek architecture in Paris to accentuate its mid-season collection.

Today, the house is bringing a little bit of that Grecian aesthetic to fans, with its new ephemeral boutique in Seattle.

Located in the city’s Nordstrom, Chanel’s new space takes from the set design from the collection’s fashion show, but with a modern, luxurious twist. The columns have been crafted out of rose gold, copper, bronze, and beige gold, in a minimalist, twisting design that feels bright and open. Meanwhile linen scrims hang from the ceiling, adding a bit of texture.

It’s the perfect way to display the collection, which balanced modern style elements while subtly playing on the old world theme. Lagerfeld eschewed clichéd notions of ancient Greece (such as togas) in favor of iconography that drew from art and pottery of the time.

While the collection will be in stores for a little while, Seattle residents should take the word “ephemeral” at face value—the shop will only be open until December 10, 2017.

Chanel’s ephemeral boutique opens in Seattle’s downtown Nordstrom today, and will run until December 10, 2017.


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