Goodbye Loafers, Gucci is Going Fur-Free


Big changes are happening at Gucci—and they’re all for the better. Today at the 2017 Kering Talk, the company’s president and CEO Marco Bizzarri announced a new, 10-year sustainability plan that will eliminate fur and empower women.

Titled Culture of Purpose, the initiative will see the company reduce its environmental impacts and guarantee traceability on 95 percent of its raw materials. It is also working to boost diversity and inclusion within it’s own ranks with campaigns that will empower women, as well becoming a founding member of Unicef’s Girl’s Empowerment Initiative (pledging one million euros to the program).

But the item that is getting the most amount of news is that Gucci will be partnering with the Fur Free Alliance to eliminate fur from the company, post its Spring 2018. Alessandro Michele made his first big splash as the brand’s creative director by introducing the incredibly popular fur-lined loafers, not to mention the statement furs that have appeared on virtually every one of his runways. But according to Bizzarri, Michele is totally on-board with the changes.

“In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values. I sensed that immediately on meeting Alessandro for the first time,” he explained. “Together, by committing to a culture of purpose, taking responsibility and encouraging respect, inclusivity and empowerment, we want to create the necessary conditions for a progressive approach to sustainability.”

Just because the changes effect the collections going forward, it doesn’t mean the brand doesn’t plan on putting its money where its mouth is when it comes to its past dalliances with animal products. Gucci will be organizing a charity auction of its remaining fur items and donating proceeds to the animal-rights group LAV and the Humane Society. What a feel-good fashion moment.


prev link:
createdAt:Wed, 11 Oct 2017 20:23:30 +0000
displayType:Standard Article