Desigual Taps Jean-Paul Goude for Spring 2018


In a rather unexpected move this morning, the Spanish brand Desigual announced that it has tapped artist Jean-Paul Goude for a collaborative partnership in the Spring/Summer 2018 season.

Goude—the illustrious graphic designer/artist/photographer/director who is known for some of the most iconic images in fashion (like Carolina, above)—will be advising on every aspect of the brand’s image, including products and advertising. Some of the artwork released so far showcases Goude’s collage-like sensibilities, and hints to silhouettes that are short yet voluminous.

“Having been invited to be part of such an exciting project is as stimulating as it is intimidating”, says Goude.

Though his takeover won’t be in effect until next year, fans will get a taste next week, as the brand plans to unveil his work (a womenswear capsule collection) at New York Fashion Week on September 7.

Most recently Goude partnered with H&M to create ads for the retailer’s Kenzo collaboration, but this new partnership with Desigual is exciting for its scope—it will be really interesting to see what Goude does with this amount of creative control, and the world that he will build through his clothes and images.


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