Kaia Gerber is the Face of Chrome Hearts


The family-owned luxury accessories brand Chrome Hearts tapped teenage heartbreaker Kaia Gerber as its new face for Spring 2016. This is the 14 year-old model’s first campaign to date—but we’re proud to say that Kaia officially began her modeling career under the lens of photographer Bruce Weber in the last issue of CR Fashion Book. Albeit, we can’t take all of the credit: it doesn’t hurt when your mentor and mother happens to be supermodel Cindy Crawford.

This campaign was photographed by one of the company’s co-owners, Laurie Lynn Stark. Under Stark’s direction, the visuals for the Spring 2016 collection are centered around „a youthful, yet timeless spirit,“ which couldn’t better describe carefree Kaia, who we’ve always thought to be wise beyond her years. “What a privilege it has been to watch Kaia blossom into her own, Stark says. „Our families have been dear friends for so long so this was emotional for me—Kaia is an incredible talent, truly finding her own style as a model!” She may look like a spitting image of Cindy, but Stark is right: Kaia is coming into her own and—in this case—relies as much on her natural beauty as her beautiful personality to make these Chrome Hearts pieces come to life.

The scene for Kaia’s campaign debut is set against an industrial cityscape, which is soon-to-be the new Chrome Hearts flagship location in New York. Soak it all in—and stay tuned for an exclusive look at an upcoming film starring Kaia in Chrome Hearts.


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