Coach 1941 Fall 2016


This season at Coach 1941, Stuart Vevers continues his exploration of Americana by zeroing in on city life. The runway was a basketball court with the audience seated in bleacher section. The opening looks made sense for the sporty backdrop, featuring varsity jackets that ranged from oversized to cropped. It’s clear that the house is after a more youthful crowd, which also accounts for its choice in ambassadors (Chloe Moretz and Emma Roberts) who lined the front row.

Even though the collection felt distinctly young, many of the reference points predate the aforementioned target audience. „Reconfiguring symbols of toughness with femininity and nostalgia. Splicing familiar American archetypes with the gentle charm and character that suggests a previous life,“ the show notes explained. The concept of the „new heirloom“ is a recurring one. In reality, your dad might not have saved his old high school varsity jacket, so Coach’s shrunken ones (with skirts to match) are a perfectly cute option.

Vever’s carried over new versions of his winning shearling coats that help to make the patchwork dresses and Western silhouettes feel more „city“ than country. Also recurring is his thrift store look, which saves a lot of time, but not necessarily money, for those always on the hunt for a throwback to mix in with their current season picks. Nostalgia and Americana have to go hand-in-hand.

Today’s notes ended with this thought, giving us a sense of New York pride that this Fashion Week is in desperate need of: „Resetting for a new conversation that could only be born of America.“ We have Coach to thank for making things a little more exciting around here.


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