Google Launches a Giant Fashion Database


More than 180 museums have participated in an exciting new database created by Google, called We Wear Culture. The new platform is a multifaceted digital exploration of the fashion industry. Google has digitized 30,000 fashion pieces and thousands more images with ultra high-resolution photography. Effective immediately, you can search for fashion objects and inspiration by date, color, and a variety of artistic mediums. In a statement Google said that the new platform puts “three millennia of fashion at your fingertips” with it’s expansive effort, which reaches as far back as 1,000 B.C.

Some special features on the site include contributions from over 450 fashion exhibitions with virtual tours and artifacts. In addition, Google has created virtual reality films, exploring the origins of some of fashion’s most iconic pieces. One charts the evolution of Chanel’s little black dress, for example, and another discusses Vivienne Westwood’s use of the corset. The site also hosts original editorial content focused around key moments in fashion history.

Experience one of the virtual reality films below and take We Wear Culture for a spin right here:


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