Dior Makeup’s New Campaign is a Lesson in Poolside Glamour


When tasked with creating a special beauty collection to mark Summer 2017, Dior Makeup’s creative and image director, Peter Philips had a vision.

He imagined a “carefree, cared-for” range of moisture-rich lipsticks, luminizers, and eye colors, that could be worn poolside or while running errands in the city. He later titled the collection Care & Dare and teamed up with our eic Carine Roitfeld to shoot its adjoining ad visuals, which you can see here today. In the short campaign clip, model Lindsey Wixson reclines languorously in the beaming sun, alternately shading her vermillion red lips and glittering, copper-toned eyelids from its prying rays. It’s modern look, but it also reminds us of Slim Aarons’ epically glamorous summer photographs of jet-setters, the wealthy, and the beautiful from the late fifties through to the seventies.


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