You Only Need Two Things to Recreate the Beauty Look at Marc Jacobs

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Marc Jacobs drew inspiration from all periods for his Fall/Winter 2020 collection. Candy-colored shift dresses and pillbox hats recalled the Swinging Sixties, while low-rise pants (seen on Miley Cyrus, who walked) felt decidedly ’90s grunge. With almost 100 models and over 50 dancers, the beauty team—Pat McGrath on makeup and Guido Palau in charge of hair—certainly had their work cut out for them tonight, especially considering Jacobs’ decision to depart from his no makeup-makeup aesthetic a year ago. This season, his beauty look directly mirrored the all-encompassing nature of his collection. No two models looked the same—a testament to the power of a black eyeliner pencil and a tube of red lipstick, which is all McGrath used. “[The beauty look] is really an exercise in individuality,” McGrath tells CR backstage. “When we think about black eyeliner and red lipstick, you think of all time periods: past, present, future. There might be five different lengths of wings [on the lids] or 10 or 12 different ways of smoking the eyes, from a light smoke to a super dark editorial smoke. We’re doing a lot with only two items.”

McGrath and co used Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner in Blacquer to line the eyes; for smokier looks, she reached for Marc Jacobs Beauty Eye-Conic Multi Finish Eyeshadow Palette in Glambition in the shade Glamour. Depending on models’ skin tones, varying shades of Marc Jacobs Beauty Le Marc Lip Crème Lipstick were used. She left cheeks devoid of any blush or bronzer, going for a “dewy, healthy” look with help from Marc Jacobs Beauty Youthquake Hydra-Full Retexturizing Gel Crème Moisturizer. On some girls, she coated outer lashes with mascara (Marc Jacobs Beauty Velvet Noir Major Volume Mascara) and added bits of eye gel on the lids for a slight gloss.

For the hair, Paulo tells CR “dynamic classicism” was a term that kept popping up in pre-show conversations with Jacobs. “Marc’s always attracted to iconic women he either knows or fantasizes about. There’s a classic-ness to them; this show is all about different styles from all points of time.” While many a hat (or a veil) was involved this season, the hair certainly stood out in the best, most achievable way—think pony tails, deep side parts, and sometimes seemingly left alone.

Palau washed models’ tresses with Redken Hair Cleansing Cream Shampoo before using Redken Triple Dry 15 Dry Texture Finishing Spray to create a “natural-looking texture.” From there, the hair pro either pulled it into a deep side part or a tight updo, finally finishing it off with Redken Triple Pure 32 Neutral Fragrance Hairspray to hold things in place.

“What’s so great about this show is there’s a woman here I think every woman would like to be at some point or has a fantasy about,” Palau says backstage. “Marc’s so great at creating that fantasy in fashion and in beauty, too. You could say, ‘I’d love to have my eyes like that or my hair like that’—and you can.”

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