Greg Lauren and Alanui Evoke California Culture in New Capsule Collection


In a collaborative design effort to combine Italian craftsmanship with the laid-back southwestern culture of California, Italian brand Alanui is teaming up with LA-based based menswear designer Greg Lauren to launch a recycled, and re-constructed, capsule collection to a global audience.

For the new collection, which will feature eight unique unisex styles, Lauren has worked alongside Alanui’s designer duo Carlotta and Nicolò Oddi to structure the brand’s signature fringe jacquard cardigans and reassemble them into brand new pieces–ranging from cashmeres interlaced with aged canvas, to denim and wool patchwork patterns on sweatshirts and track trousers.

“What I love most [about] this collection is the experimental approach given to each piece,” Oddi said, adding that it is exciting to see, “Our key items, as the Icon and New Icon cardigans and Baja hoodies, being reinterpreted with a renovated vibe.”

The capsule, titled Greg Lauren x Alanui, is released at a time when concerns about fashion’s impact on the environment, as well as an increasing demand for unisex styles, are both on the rise. While designers such as Sonia Rykiel and Marine Serre took a recycled approach to many pieces in their Spring/Summer 2019 collections, Gucci and Burberry integrated menswear and womenswear on the runway.

In the case of Lauren and Alanui, it means an opportunity to (quite literally) stretch the, “infinite possibilities that belong to clothes,” as Carlotta Oddi described.

Or, as Lauren added, “In the end, I hope that the pieces capture the beauty and DNA of something one knows, but in a completely unexpected way. It falls somewhere in between the past and the future, and embodies elements of a new global community.”

The Greg Lauren x Alanui collection is available online now.


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