Over the past few years, the Danish label Ganni has skyrocketed to international prominence. It-girls all over the world can’t seem to get enough of their eccentric florals, novel silhouettes, and quirky styles. Now, the beloved brand is expanding their repertoire with a size-inclusive line in collaboration with E-tailor 11 Honoré. Dubbed “LOVE DROP,” the new line has been in the making for roughly eight months and, in that time, has undergone careful testing to ensure flexible fitting possibilities.
Love Drop features 10 responsibly-made styles in sizes 0-22 US (32-52 EU) with every garment delivering the signature Ganni look. Of course, this means that the classic floral patterns and unique silhouettes feature heavily throughout the entire collection. Additionally, beyond stretch fabrics, for more comfortable fits, pleats, elastic, and gathering have been included for more room and ease. On top of this, LOVE DROP includes all proven lower impact materials such as organic silks, recycled nylon, and recycled polyester.
For the collection campaign, GANNI is showcasing its garments on a set of young rising creative talents. Specifically, New York-based photographer Courtney Sofia Yates was tasked with capturing role models Diana Veras, Vineeta Seshasai Maruri, and Charlie Reynolds in the latest looks. By making a more diverse range of sizes available to their international following, GANNI is demonstrating their aim to be a more responsible and inclusive brand. “GANNI is not about one look or uniform identity,” said GANNI Creative Director Ditte Reffstrup, “it’s about confidence and kick-ass energy — and it’s my hope we can continue to share this spirit with more and more people. Everyone is welcome.”END
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createdAt:Fri, 08 Oct 2021 15:04:45 +0000
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