Coach Unveils its Spring/Summer 2019 Campaign

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Inspired by creative director Stuart Vevers‘ recent, albeit brief jaunt to Sante Fe, New Mexico, famous for its fossils and stories Georgia O’Keefe paintings, Spring/Summer 2019 is a homage to the Western frontier and classic Americana. Today, Coach unveils its brand new campaign, featuring ambassadors Kiko Mizuhara and Guan Xiaotong and models Adut Akech, Sora Choi, Indira Scott, Fran Summers, and Kiki Willems.

The campaign was lensed by photographer Craig McDean, styled by Jane How, and art directed by Fabien Baron in the desert landscape outside of Los Angeles and incapsulates the spirit of wistful road trips out west. The women had hair and makeup done by Paul Hanlon and Diane Kendal respectively, and wore billowing floral print dresses and the season’s newest bags, including the Parker Top Handle and Signature Patchwork Dreamer, Coach also brought back its Disney collaboration, offering a twist on classic cartoon characters.

„Spring 2019 is inspired by the American west,“ Vevers said. „It’s about possibility adventure and romance—and places where anything can happen.”

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